My name is Justin Hiew and I am a creative director (art) based in San Diego, CA.
With more than 18 years of combined agency/client and design experience, I have an extensive list of brands and services that I have participated in developed creative solutions for. As a designer, I understand the importance of establishing an environment where team members feel encouraged to share their ideas and ask the important questions. It is in this environment where the “what if…” ideas can be nurtured and shaped into creative solutions that are ground in strategy can really resonate with our target audience.
Take a look around and feel free to say hello or reach out with any questions. I would welcome the opportunity to chat shop with you.
Thank you for browsing,
Justin Hiew
Agency Experience
ADVANTAGE UNIFED COMMERCE. Associate Creative Director. 2017 – 2023
Led creative and production teams on marketing projects for Fortune 500 companies
Increased user engagement with e-commerce sites like: Instacart, Amazon, Walmart.com and more
Created mobile interactive user experiences for CPG and on/off-premise markets
Developed shopper programs, in-store displays and tradeshow experiences for CPG brands
I.D.E.A. Senior Art Director. 2015 – 2016
Developed brand and identity for launch of new brewery
Led junior creative teams while also supporting leadership with client solutions
Led digital, illustration, studio, photography and broadcast production teams
Collaborated with clients in helping with internal communication and design needs
VITRO. Art Director. 2013 – 2014
Participated in new product launches
Led digital, illustration, photography, broadcast and studio production teams
Created digital and broadcast advertising campaigns for national and regional clients
Developed creative and social content for national brands
MULLEN LOWE. Art Director. 2011 – 2013
Collaborated with web developers to create websites, digital content and rich media experiences
Created direct marketing materials for national and regional brands
Collaborated with clients in helping with internal communication and design needs
Led digital, photography and studio production teams
TBWA\CHIAT\DAY. Studio Artist. 2005 – 2008 / Art Director. 2008 – 2010
Supported senior creatives with ideation and bringing concepts to life for Fortune 100 companies
Collaborated with web developers to create websites, digital content and rich media experiences
Led photography and televsion commercial shoots for national advertising campaigns
Created global print ads and billboards for multiple Fortune 500 companies
Brand Experience
CPG’s: Jimmy Dean, Hillshire Farm, Ball Park, Sara Lee, Energizer, KIND, Mizkan (Angostura, Bertolli, Holland House, Nagano, Ragú), Riviana (American Beauty, Carolina, Creamette-Skinner, Light n'Fluffy, Mahatma, Minute, Muellers, Pasta Lensi, Rice Select, San Giorgio, Success, Tilda) Method, Wells (Blue Bunny, Blue Ribbon Classics, BombPop, Halo Top)
ALCOHOL: Wild Turkey Spiced, SR76 Beerworks, Jägermeister, Boston Beer Co (Angry Orchard, Dogfish Head, Sam Adams, Truly, Twisted Tea), Brown Forman (Herradura, Jack Daniels, Woodford Reserve), Gallo Wines (Apothem, Estancia, La Marca), Infinium (Corralejo, Crystal Head Vodka, Seagrams, Templeton), Jägermeister, Proximo (1800 Tequila, Jose Cuervo, Three Olives)
PHARMA / MEDICAL: Bayer (Aleve, Alka Seltzer, Claritin, Coppertone, Dr. Scholls, Flintstones Vitamins, MiraLAX, Natures Medley, One-a-Day), Covance, Resmed
RESTAURANT / HOSPITALITY: Panera Bread, Red Robin Burgers, Foxwoods Resorts and Casino, Harrah's Resort, St. Regis Hotel
FINANCIAL: Visa, Washington Mutual, Principal Financial, Mass Mutual
AUTO: Nissan, Infiniti, Acura, Toyo Tires, Cars.com
SPORTS: Asics, Gatorade, Jazzercise
TECH: Apple, Playstation, Qualcomm, Alaska Communications
ENTERTAINMENT: The 51st Grammy Awards, Red Box Instant
Skills
Branding and Identity
E-commerce
Social
Broadcast/Video
Print and OOH
User Experience (UX) / Visual Design
Prototyping
Wireframing
UX Research / Usability Testing
Tradeshow/Experiential
Digital/Email Marketing
On-premise/Off-Premise
Production Management
Adobe Creative Suite
Figma
Concept Development
Education
ART CENTER COLLEGE OF DESIGN Bachelor in Fine Arts. 2002 – 2005
GOOGLE Google UX Design Specialization. 2023
References
Available upon request.