My name is Justin Hiew and I am a creative director (art) based in San Diego, CA.

With more than 18 years of combined agency/client and design experience, I have an extensive list of brands and services that I have participated in developed creative solutions for. As a designer, I understand the importance of establishing an environment where team members feel encouraged to share their ideas and ask the important questions. It is in this environment where the “what if…” ideas can be nurtured and shaped into creative solutions that are ground in strategy can really resonate with our target audience.

Take a look around and feel free to say hello or reach out with any questions. I would welcome the opportunity to chat shop with you.

Thank you for browsing,

Justin Hiew

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Agency Experience

ADVANTAGE UNIFED COMMERCE. Associate Creative Director. 2017 – 2023

  • Led creative and production teams on marketing projects for Fortune 500 companies

  • Increased user engagement with e-commerce sites like: Instacart, Amazon, Walmart.com and more

  • Created mobile interactive user experiences for CPG and on/off-premise markets

  • Developed shopper programs, in-store displays and tradeshow experiences for CPG brands

I.D.E.A. Senior Art Director. 2015 – 2016

  • Developed brand and identity for launch of new brewery

  • Led junior creative teams while also supporting leadership with client solutions

  • Led digital, illustration, studio, photography and broadcast production teams

  • Collaborated with clients in helping with internal communication and design needs

VITRO. Art Director. 2013 – 2014

  • Participated in new product launches

  • Led digital, illustration, photography, broadcast and studio production teams

  • Created digital and broadcast advertising campaigns for national and regional clients

  • Developed creative and social content for national brands

MULLEN LOWE. Art Director. 2011 – 2013

  • Collaborated with web developers to create websites, digital content and rich media experiences

  • Created direct marketing materials for national and regional brands

  • Collaborated with clients in helping with internal communication and design needs

  • Led digital, photography and studio production teams

TBWA\CHIAT\DAY. Studio Artist. 2005 – 2008 / Art Director. 2008 – 2010

  • Supported senior creatives with ideation and bringing concepts to life for Fortune 100 companies

  • Collaborated with web developers to create websites, digital content and rich media experiences

  • Led photography and televsion commercial shoots for national advertising campaigns

  • Created global print ads and billboards for multiple Fortune 500 companies

Brand Experience

CPG’s: Jimmy Dean, Hillshire Farm, Ball Park, Sara Lee, Energizer, KIND, Mizkan (Angostura, Bertolli, Holland House, Nagano, Ragú), Riviana (American Beauty, Carolina, Creamette-Skinner, Light n'Fluffy, Mahatma, Minute, Muellers, Pasta Lensi, Rice Select, San Giorgio, Success, Tilda) Method, Wells (Blue Bunny, Blue Ribbon Classics, BombPop, Halo Top)

ALCOHOL: Wild Turkey Spiced, SR76 Beerworks, Jägermeister, Boston Beer Co (Angry Orchard, Dogfish Head, Sam Adams, Truly, Twisted Tea), Brown Forman (Herradura, Jack Daniels, Woodford Reserve), Gallo Wines (Apothem, Estancia, La Marca), Infinium (Corralejo, Crystal Head Vodka, Seagrams, Templeton), Jägermeister, Proximo (1800 Tequila, Jose Cuervo, Three Olives)

PHARMA / MEDICAL: Bayer (Aleve, Alka Seltzer, Claritin, Coppertone, Dr. Scholls, Flintstones Vitamins, MiraLAX, Natures Medley, One-a-Day), Covance, Resmed

RESTAURANT / HOSPITALITY: Panera Bread, Red Robin Burgers, Foxwoods Resorts and Casino, Harrah's Resort, St. Regis Hotel

FINANCIAL: Visa, Washington Mutual, Principal Financial, Mass Mutual

AUTO: Nissan, Infiniti, Acura, Toyo Tires, Cars.com

SPORTS: Asics, Gatorade, Jazzercise

TECH: Apple, Playstation, Qualcomm, Alaska Communications

ENTERTAINMENT: The 51st Grammy Awards, Red Box Instant

Skills

  • Branding and Identity

  • E-commerce

  • Social

  • Broadcast/Video

  • Print and OOH

  • User Experience (UX) / Visual Design

  • Prototyping

  • Wireframing

  • UX Research / Usability Testing

  • Tradeshow/Experiential

  • Digital/Email Marketing

  • On-premise/Off-Premise

  • Production Management

  • Adobe Creative Suite

  • Figma

  • Concept Development

Education

ART CENTER COLLEGE OF DESIGN Bachelor in Fine Arts. 2002 – 2005 

GOOGLE Google UX Design Specialization. 2023 

 

References

Available upon request.