Halloween

In October of 2019, Jägermeister encouraged shoppers to RELEASE THEIR DARKE SPIRIT and build a better Halloween party.

Jägermeister brought darke fun to customer’s Halloween celebrations with a one-of-a-kind Augmented Reality-based digital experience and awesome real-world Darke Spirits masks that turned off and on-premise accounts into a darke destination.

Shoppers used their mobile device to activate the augmented reality experience of “Darke Spirits”, which was unlocked through POS. The experience will prompt shoppers to take a picture of the spirits they find, and share it on social media for a chance to win great Jägermeister and Halloween-Themed Prizes.